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The Newsletter Company awarded ASPCA Action magazine!

Traditional advertising is going by the wayside. Media dollars are shifting to the internet for both website development and pay-per-click advertising. Broadcast advertising is less effective, not only from the addition of cable, DISH, and Satellite, but also because viewers record and play back programs, often without the annoying commercials.

Newspaper and magazine circulation has been declining for years. Postage continues to increase.

Smart companies have replaced disjointed direct mailers with a unified message in a standardized format: their own custom publication.

Custom Publishing Company

If you’re looking for help publishing any type of custom publication for your company, you’ve found the right site. We started publishing company newsletters in 1981, and have expanded to include all types of corporate publications designed to retain customers and increase loyalty.

We’re not an advertising agency; we’re not a PR firm. 100% if our work is custom publishing. We are not industry-specific publishers; we work for a variety of companies, and we offer industry exclusivity. In other words, if we work for your company, we won’t work for your competitor.

Custom publishing provides companies with the opportunity to reach the people who matter most: your customers (or members, clients, patients, students) — the people who keep you in business.

Think about it: Mailing a custom publication reaches 99% of the people who keep you in business. Your message can also be personalized based on customer demographics as well as purchasing history. And best of all: When handled properly, current customers are between 4 to 10x more likely to buy from you again. Who better to target with your marketing dollars?

Ask yourself: Is your customer worth spending $2/year to reach in-home each quarter? We think you’ll agree it’s the absolute best bang for the buck.

To discuss how we can help with your custom publication — whether it’s launching one or bringing your current one to the next level — call (800) 828-7198 and ask for Sherry or Mary Ann.

Companies we’ve helped:

  • ASPCA
  • Bell Helicopter
  • Bankston Enterprises
  • Brinks Home Security
  • CBS
  • Cinemark
  • Celerant Consulting
  • Cingular Wireless/SBC
  • Dallas Museum of Art
  • GM (Chevy, Cadillac, Saab)
  • La Salle Properties
  • Lennox Industries
  • Lowe’s Home Improvement
  • National Grid Energy Services
  • Trane