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Traditional advertising is going by the wayside. Media dollars are shifting to the internet for both website development and pay-per-click advertising. Broadcast advertising is less effective, not only from the addition of cable, DISH, and Satellite, but also because viewers record and play back programs, often without the annoying commercials.

Newspaper and magazine circulation has been declining for years.

And postage continues to increase.

Smart companies have replaced disjointed direct mailers with a unified message in a standardized format: their own custom publication.

Get an Instant Quote on the Cost of a Custom Publication

10 Reasons to Send a Custom Publication

  1. It’s smart. Regular communication with your most important audience (your customers/donors/patients) is a no-brainer. Customers WANT to hear from the companies they do business with.
  2. Build brand loyalty...page after page.
  3. Increase customer retention/reduce attrition. Customers who know you are less likely to defect.
  4. Reinforce your brand and separate yourself from the competition.
  5. Grow your business.
  6. It’s a great place to run one of your own print ads, reinforcing your print media campaign.
  7. It’s a non-interruptive form of advertising/marketing; readers can peruse at their leisure. A print publication stays around for months, sometimes years.
  8. A regularly scheduled publication ensures consistent and branded communication.
  9. Custom publications can consolidate & reduce mailings, saving not only company time, but also money spent on production, printing and postage.
  10. A custom publication offers a flexible format to address just about any topic.

Companies we've helped:

  • ASPCA
  • Bell Helicopter
  • Bankston Enterprises
  • Brinks Home Security
  • CBS
  • Cinemark
  • Celerant Consulting
  • Cingular Wireless/SBC
  • Dallas Museum of Art
  • GM (Chevy, Cadillac, Saab)
  • La Salle Properties
  • Lennox Industries
  • Lowe’s Home Improvement
  • National Grid Energy Services
  • Trane