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Traditional advertising is going by the wayside. Media dollars are shifting to the internet for both website development and pay-per-click advertising. Broadcast advertising is less effective, not only from the addition of cable, DISH, and Satellite, but also because viewers record and play back programs, often without the annoying commercials. Newspaper and magazine circulation has been declining for years. And postage continues to increase. Smart companies have replaced disjointed direct mailers with a unified message in a standardized format: their own custom publication. |
Nonprofit Custom PublicationCustom publishing makes the most sense for nonprofits. Think about it: Most nonprofits have a membership base that is best reached through the mail. Nonprofits have a mailing list of donors, and the best way to keep those donors loyal is to show them how you’re spending their money. What better way than with a custom publication? We’ve been producing custom publications since 1981 and have found it’s always a joy to work with nonprofit organizations. They’re filled with people dedicated to a mission, their goals are clear and their success is tied to the continued loyalty from membership. Talk about a clear mission — for everyone involved. If your nonprofit organization has a custom publication — or is considering launching one — let’s talk. We’ve handled everything from 2-color newsletters to 36-page magazines. Let us know how we can help you. Contact Us |
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