Traditional advertising is going by the wayside. Media dollars are shifting to the internet for both website development and pay-per-click advertising. Broadcast advertising is less effective, not only from the addition of cable, DISH, and Satellite, but also because viewers record and play back programs, often without the annoying commercials.

Newspaper and magazine circulation has been declining for years.

And postage continues to increase.

Smart companies have replaced disjointed direct mailers with a unified message in a standardized format: their own custom publication.